MOTB 27 — RAHAL STARTER PACK

The Collaboration

RAHAL: RAHAL brings an established Arabic sandal product, footwear expertise, production knowledge and an existing customer community.

SALMAN ATELIER: SALMAN ATELIER develops the world surrounding the product through narrative, experience, design and interaction.

MOTB 2025

In 2025, we led the creative design and direction for RAHAL's presence at Etisalat MOTB during Dubai Shopping Festival. The collection launch became an experiential narrative rooted in retro design language, Middle Eastern references and the idea of the traveller.

The experience drew visitors into the world of RAHAL, generated strong attention around the collection and strengthened the brand's position as one that leads through story and experience.

MOTB 2025 created the world. MOTB 27 takes it further.

The Concept — RAHAL Starter Pack

Every Rahal needs a few essentials before beginning the journey.

RAHAL Starter Pack transforms those essentials into the structure of the MOTB experience.

Instead of “what would you like to buy?”, the system asks: WHAT DOES YOUR RAHAL NEED?

Theme — Commercial Postmodernism

The visual world draws from late-1990s and early-2000s commercial culture across the Gulf and beyond. Old computers, catalogues, photo studios, CD packaging, travel documents, retail signage and early digital culture are reinterpreted into a contemporary RAHAL experience.

Not a recreation of the past. A memory of it.

Exclusivity

The collection and experience are proposed exclusively for MOTB 27. Selected products, graphics, personalization and collectible outputs will only exist as part of this edition.

Proposed Products

• RAHAL ARABIC SANDAL (WEAR) — AED 750+. The hero product of the collaboration. A premium Arabic sandal developed specifically for MOTB 27 through the RAHAL x SALMAN ATELIER creative direction.
• PERSONALIZED TOTE (CARRY) — price TBC. A RAHAL tote designed as a canvas for customer personalization. Visitors use a small collection of exclusive stamps to create their own composition.
• RAHAL ID (IDENTIFY) — price TBC. Create your identity inside the RAHAL world. The visitor is photographed and receives a physical nostalgic travel-style RAHAL ID.
• DESTINATION COVER (REMEMBER) — price TBC. Choose a destination. Take the photograph. Become the cover. A nostalgic album-cover style image, individually or with friends — printed, or upgraded into a physical CD-style collectible.
• STICKER PACK (COLLECT) — price TBC. A pack of exclusive RAHAL x SALMAN ATELIER stickers.
• POSTCARD SET (COLLECT) — price TBC. Postcards from the RAHAL world — destinations, memories, ephemera.
• TRAVELLER NOTEBOOK (COLLECT) — price TBC. A small notebook for the journey.
• POTATO ACHAR SAMBOSA (PIT STOP) — price TBC. A short food moment inside the journey.
• RAHAL ICED BERRY DRINK (PIT STOP) — price TBC. A cold drink for the road.

Customer Journey

• 01 ENTER — Discover the RAHAL Starter Pack.
• 02 BUILD — Choose what belongs in your Starter Pack.
• 03 PAY — Complete one transaction.
• 04 PRINT — Receive one journey ticket.
• 05 EXPLORE — Move through the relevant stations.
• 06 PERSONALIZE — Stamp, photograph and create.
• 07 COLLECT — Receive your products and outputs.
• 08 LEAVE — Take the journey home.

ONE TERMINAL. ONE PAYMENT. ONE TICKET. ONE JOURNEY. Multiple products. Multiple experiences. One connected system.

Why MOTB

• A product available only at MOTB.
• An experience visitors can participate in.
• A physical memory they can take home.

The booth becomes a destination within MOTB 27.

Status

This proposal establishes the creative direction, experience and commercial opportunity. Following approval, RAHAL and SALMAN ATELIER will develop the final products, booth, technology, customer journey and production system together.