MOTB 27 — RAHAL STARTER PACK

01 Who We Are

RAHAL and SALMAN ATELIER are two entities joined by one journey. Together, they build worlds around products.

RAHAL: An established Arabic sandal brand. RAHAL brings the product, footwear expertise, production knowledge and an existing customer community.

SALMAN ATELIER: A multidisciplinary studio. SALMAN ATELIER develops the world surrounding the product through narrative, experience, design and interaction.

02 MOTB 2025

In 2025, we led the creative design and direction for RAHAL's presence at Etisalat MOTB during Dubai Shopping Festival. The collection launch became an experiential narrative rooted in retro design language, Middle Eastern references and the idea of the traveller.

The experience drew visitors into the world of RAHAL, generated strong attention around the collection and strengthened the brand's position as one that leads through story and experience.

MOTB 2025 created the world. MOTB 27 takes it further.

03 The Concept

MOTB 2025 transformed a collection launch into a spatial narrative. For MOTB 27, the collaboration evolves into a participatory retail experience built around product, identity, personalization and memory.

Every Rahal needs a few essentials before beginning the journey. Something to wear. Something to carry. An identity. A memory.

RAHAL STARTER PACK transforms those essentials into the structure of the MOTB experience. Identity and memory are produced live: an in-booth photobooth lets visitors select a template, get photographed, and leave with their RAHAL ID or Destination Cover.

Instead of asking: what would you like to buy? What does your Rahal need?

The visual world draws from late-1990s commercial culture across the Gulf — catalogues, photo studios, travel documents, retail signage and early digital life — reinterpreted into a contemporary RAHAL experience. Not a recreation of the past. A memory of it.

04 Rahal Starter Pack

• ARABIC SANDAL (RS-W-001, WEAR) — AED 750+. The hero product of the collaboration. A premium Arabic sandal developed specifically for MOTB 27 through the RAHAL x SALMAN ATELIER creative direction.
• PERSONALIZED TOTE (RS-C-001, CARRY) — price TBC. A RAHAL tote designed as a canvas for customer personalization. Visitors use a small collection of exclusive stamps to create their own composition.
• RAHAL ID (RS-I-001, IDENTIFY) — price TBC. Create your identity inside the RAHAL world. At the in-booth RAHAL photobooth, the visitor selects an ID template, is photographed on the spot, and receives a physical nostalgic travel-style RAHAL ID.
• DESTINATION COVER (RS-R-001, REMEMBER) — price TBC. Choose a destination. Take the photograph. Become the cover. At the RAHAL photobooth, visitors select a destination template, are photographed individually or with friends, and become the cover — printed, or upgraded into a physical CD-style collectible.
• STICKER PACK (RS-CL-001, COLLECT) — price TBC. A pack of exclusive RAHAL x SALMAN ATELIER stickers.
• POSTCARD SET (RS-CL-002, COLLECT) — price TBC. Postcards from the RAHAL world — destinations, memories, ephemera.
• TRAVELLER NOTEBOOK (RS-CL-003, COLLECT) — price TBC. A small notebook for the journey.
• POTATO ACHAR SAMBOSA (RS-P-001, PIT STOP) — price TBC. A short food moment inside the journey.
• RAHAL ICED BERRY DRINK (RS-P-002, PIT STOP) — price TBC. A cold drink for the road.

05 The Journey

• 01 ENTER — Discover the RAHAL Starter Pack.
• 02 BUILD — Choose what belongs in your Starter Pack.
• 03 PAY — Complete one transaction.
• 04 PRINT — Receive one journey ticket.
• 05 EXPLORE — Move through the relevant stations.
• 06 PERSONALIZE — Stamp the tote, and visit the RAHAL photobooth — pick a template, get photographed, receive your ID or cover.
• 07 COLLECT — Receive your products and outputs.
• 08 LEAVE — Take the journey home.

ONE TERMINAL · ONE PAYMENT · ONE TICKET · ONE JOURNEY. Multiple products. Multiple experiences. One connected system.

06 Why MOTB

• EXCLUSIVE. A product available only at MOTB.
• INTERACTIVE. An experience visitors can participate in.
• COLLECTIBLE. A physical memory they can take home.

The booth becomes a destination within MOTB 27.

07 Exclusivity

The collection and experience are proposed exclusively for MOTB 27. Selected products, graphics, personalization and collectible outputs will only exist as part of this edition.

08 Project Status

Approval starts development. This proposal establishes the creative direction, experience and commercial opportunity. Following approval, RAHAL and SALMAN ATELIER develop the final products, booth, technology and production system together. Final responsibilities are subject to joint agreement.